Manhattan Community Health Foundation

Strategic messaging and web design to support the Manhattan Community Health Foundation's mission to elevate health in the community

The Highlights

To better position the Manhattan Community Health Foundation (MCHF) for greater visibility, engagement, and long-term impact, here are a few things we tackled:

• Developed a new messaging strategy to clearly position MCHF as a catalyst for community health and wellness
• Designed and launched a modern, mobile-optimized and SEO-forward website: healthymhk.com
• Built a strong foundation for future public relations, donor engagement, and community outreach

The Challenge

Although the Manhattan Community Health Foundation (MCHF) plays a vital role in building a healthier Manhattan, community awareness of the organization remained low. MCHF needed a clearer story, a stronger digital presence, and a platform that could help differentiate them from other local health-focused nonprofits.

The existing public perception didn’t match the Foundation’s diverse initiatives - from scholarships to transportation services to critical health partnerships. A website that could amplify MCHF’s full impact and inspire greater support was essential.

The Solution

Mayes MarCom partnered closely with MCHF to:

• Develop a cohesive messaging platform highlighting MCHF as a caring neighbor, connector, and champion for community health.
• Design a new website that brings their mission to life with approachable, community-centered language and visuals.
• Build a clean, intuitive navigation structure to help visitors easily explore programs, impact stories, and ways to support the Foundation.
• Set the stage for future marketing campaigns through integrated blog, newsletter, and donor engagement strategies.

The new site reflects the heart of MCHF’s work: strategic, community-minded, and relentlessly focused on improving wellness for all.

The Results

• Launched a new, modern digital presence at healthymhk.com in early 2025.
• Positioned MCHF as the leading advocate for regional health and wellness initiatives.
• Established a strong digital foundation to support future media outreach, donor growth, and community partnerships.
• Created greater alignment between MCHF’s brand story, its mission, and its future impact goals.

Since launching the messaging strategy and the new website, the number of site visitors has steadily increased, giving the Foundation more visibility in the region and the potential to raise more dollars to support health needs in the community.