Hire With Ease

Mayes MarCom Portfolio

Project: Hire With Ease

The Highlights: Build a new SEO strategy and website for the client’s specific needs.

  • Developed an intimate understanding of the boutique hiring agency’s unique service offering and market position. 
  • Created a formal messaging strategy to elevate the company’s reputation.
  • Developed a unique lead generation campaign with tailored SEO and SEM keyword strategy to strengthen organic and paid search engagement, respectively. 
  • Designing a brand new website with clear and unique copy that is optimized UX and SEO at the forefront - May 2021 launch.
  • Revamping social media accounts and content marketing, as well as bolstering the CEO's reputation on LinkedIn to further engage leads.

The Challenge: Mending fractured web design and brand messaging.

When our team partnered with Hire With Ease, the company’s CEO was interested in fostering more intentional business growth. 

Their marketing efforts to date had been fragmented — including a text-heavy website with a less than optimal user experience, and messaging that didn’t focus on the parts of their business that made them unique and exciting. There also wasn’t any sort of tagging in place to track conversions or user patterns, so it was difficult to know whether the website was reaching potential customers. The goal was to create an integrated marketing approach for Hire With Ease that would communicate the benefits of its innovative recruiting service, and ensure that prospects could find the company online.

The Results: Web design and SEO best practices tie together an omnichannel approach.

We developed a completely new messaging strategy for Hire With Ease, allowing the company to showcase the value of its flat fee recruiting service.

We designed and launched a new website in May 2021, along with a SEM marketing campaign that doubled impressions and increased clicks in the first two months alone. With some additional work on the site’s technical SEO, by June of the following year the company’s site was ranking on the first page of Google Search nationally.

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Want to join the Mayes MarCom team?

We’re always on the lookout for folks with great talent and the energy to get the job done. Send your portfolio and resume to [email protected], and we’ll see what kind of magic we can make happen.
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